Saturday, July 13, 2013
Driving through downtown North Augusta, it’s likely that one building will stand out a bit – both literally and figuratively.
The Beveled Edge just celebrated its five-year anniversary in March. Along the way, Mel Lambert has framed just about everything you can think of in her 12 years of experience.
Ariel Nash, who works for Lambert, has been framing for two-and-a-half years. She hopped on board full-time in January after working for the court system in Columbia County.
Shadowboxes and archival framing are what Lambert said are the business’ specialty, though she points out there’s not a huge demand for it. That said, there are plenty of other services that are offered at the business.
“Print Guard is very popular,” Lambert said. “It’s a laminate that goes over a poster, photograph or nonvaluable piece of artwork that gives it UV protection and a canvas texture. It looks like a canvas on a wall. It’s easy to frame, lightweight and great for kids’ rooms. It never fades, and that’s the best part.”
As far as frames are concerned, the shop carries Omega, Larson-Juhl and Decor.
One of the more interesting items to come through the door was a signed photo of the Augusta Tigers. It dates back to the early 1900s and is an original. One of the men in the photo also happened to be Babe Ruth’s roommate.
“We did an archival mount on this one,” Lambert said. “No permanent materials, no tape and no adhesives. It also has museum glass, which is really nice – an invisible quality and a nonglare effect.”
Magnet frames also have proven to be quite popular at the shop. They provide a unique look to refrigerator doors and are the perfect size for most photos snapped with smartphone cameras.
For those who enter the shop and have no idea what they want to do with an item, both Lambert and Nash have formulated a way to get the best possible fit for them.
“One of the biggest mistakes people make is trying to match a frame to their furniture,” Lambert said, picking up an already framed item. “Because then you’re going to have this, which you’re going to have to have reframed in five years when you change your wall color. It’s important to match the frame to the piece of artwork.”
Local artist Anita Cunningham also works part time to help out.
The biggest takeaway from a visit to The Beveled Edge is the energy that both Lambert and Nash exude and their passion for the quality of work they do.
“People think if you go to Michaels or Hobby Lobby that you’ll get a better deal,” Lambert said. “They think a local business has to cover all of these costs – it’s the opposite. Even if somebody was broke but wanted to do something special as a gift, I can accommodate any price point.”
That’s because for Lambert and Nash, it’s all about their customers.
“We have the best customers in the whole wide world,” Lambert said, accompanied by a nod of affirmation from Nash.
Scott Rodgers is the news editor at the North Augusta Star and has been with the paper since January 2013 after previously working at the Aiken Standard. He is a graduate of Alvernia University and currently attends Drexel University.