With college football season approaching, and the launch of the SEC Network just 10 days away, Atlantic Broadband announced Monday that it has finalized a deal with ESPN to provide its customers with the network.


The Network will be available to new and existing customers on channel 77. It will be included in Atlantic Broadband’s suite of TiVo Double and Triple Play Bundles at no extra charge. Atlantic Broadband, which provides services to more than 230,000 residential and business customers located in four operating regions, including Aiken, is also working to make SEC content available to customers via computers, tablets and mobile devices.


The network will start airing live games on Aug. 28 when South Carolina takes on Texas A&M in the college football season opener. All 14 SEC teams will have a football game featured on the network in the first four weeks of the season. The Network will carry Georgia’s Sept. 20 home game against Troy.


“Forming this alliance with both the SEC and ESPN enables us to provide the Aiken community with coverage to the games that they want to watch, when they want to watch them,” said Atlantic Broadband’s Vice President and General Manager, Sam McGill in a press release on Monday. “It’s a huge win for us to be able to offer fans and alumni with a front-row seat to the Southeastern Conference action and rivalries by adding the SEC Network to our already rich bundle of services.”


The network already had agreements in place with major providers such as Comcast, AT&T Uverse, Dish Network, Cox, Google Fiber as well as Time Warner and Charter. DirecTV is also reportedly close to a deal with ESPN as well. The addition of Atlantic Broadband, the nation’s 13th largest cable provider, will help push the network closer to its goal of reaching 75 million households when it launches in ten days.


The network’s programming will feature more than 1,000 live events in the first year, including 45 college football games. It will also broadcast 100 men’s basketball games, 60 women’s basketball games, 75 baseball games, 60 softball games and 40 volleyball games.


Viewers can also find content such as the traveling pregame show “SEC Nation,” with Joe Tessitore and Tim Tebow. Other shows on the network include, SEC Now, a live studio program featuring SEC news from the day, The Paul Finebaum Show, SEC Storied and SEC Rewind.