This week, 56 basketball teams and over 350 college coaches will be rolling into North Augusta for the 24th Nike Peach Jam.
The Peach Jam starts Wednesday at 2 p.m. and culminates Sunday afternoon with the championship final of the 2019 Nike Elite Youth Basketball League circuit at Riverview Park Activities Center.
Drivers in North Augusta will see an increase in traffic on the roads Wednesday through Friday, especially on Martintown Road, Georgia Avenue and Buena Vista Avenue, said Rick Meyer, director of North Augusta Parks, Recreation and Tourism.
"Traffic will be the heaviest in the Thursday and Friday evening sessions as spectators from across the CSRA head to Riverview Park," Meyer said.
The traffic will begin to thin out on Saturday, he said.
For those headed to the Peach Jam as spectators, parking will be limited.
Public parking is limited to lots at the back and side of Riverview Park. Other parking areas are designated for staff, volunteers and coaches.
Meyer said Wednesday is the "very best day" for spectators to come to the Peach Jam, as college coaches can not attend until Thursday.
Thursday and Friday mornings will also be great times to head to the games, but evening sessions on those days will be crowded.
"If you are not here early for the evening sessions, there is a strong chance you will be in line waiting or may not even get in," Meyer said.
Saturday night's semifinals also will be crowded. The final game, The 17U finals, will be held at 2 p.m. Sunday and will be televised live on ESPN.
Tickets to the Peach Jam cost $15 per day or $50 for a tournament pass, which can only be purchased on Wednesday.
The last 23 years have seen a variety of well-known coaches and players come through North Augusta.
"Take a good look around your favorite restaurants in town, as you just might be eating next to college coaches or NBA players that you are used to seeing on television," Meyer said.
"No telling who you might see in North Augusta this week. Hard to believe that Riverview Park in North Augusta is a mecca for summer basketball in America."